Rich Price (Founder) has a strong background in the addiction recovery field, gaining vital experience of front-line work whilst also drawing on personal experience of a 30-year alcohol addiction. Rich went on to lead numerous high profile community projects during his time at North Wales Recovery Communities. He is a strong advocate of asset-based recovery, and of people who have come through great adversity.
Read more about Rich here.
David Clark, a Professor Emeritus of Psychology and committed recovery advocate, has developed a number of addiction recovery and trauma healing grassroots initiatives over the past 25 years. He is a former award-winning neuroscientist who trained with a Nobel Laureate, Arvid Carlsson. At Atebion, David supports strategic development, and ensures the programme remains grounded in evidence, humanity, and hope.
Sarah Flynn is a highly respected figure in the Third Sector, known for her unwavering dedication to social justice, inclusion, and recovery. With extensive experience as a charity trustee and community advocate, she offers valuable insight into organisational governance, ethical leadership, and sustainable growth. Her work with Atebion reflects her belief in the power of lived experience and collective healing.
Cheryl Williams brings over a decade of experience in addiction recovery, community engagement, and project management. With a background in frontline service delivery and leadership, she has been instrumental in shaping innovative, person-centred recovery programmes. Her commitment to empowering individuals and strengthening communities drives her work at Atebion.
Graeme Dudding is a self-confessed maverick, and former operations director of a well-known national indoor adventure business. Graeme has vast experience of building initiatives from ground up. He has a passion for recovery and building on individual and community strengths, something which has become a prominent part of his own personal recovery from multiple years of addiction and trauma.